How Pallete is helping Indian leaders align their digital image with their
real impact
In Indian corporate life today, most serious conversations
start long before the first meeting.
A potential client checks LinkedIn.
A candidate searches the founder’s name.
An investor scrolls through the leadership team online.
A future employer looks at public profiles before shortlisting.
In all these situations, one thing silently shapes trust: digital
image.
This is the space where Pallete, led by Founder
and Principal Image Consultant, Prajakta Bhujbal, has positioned Digital
Image Management as a core part of professional credibility for CXOs,
entrepreneurs and growing leaders.
Your Online Image Is Often the “First Meeting”
For many professionals, the order has reversed. Earlier,
people met first and searched later. Now, they search first and meet later.
Before giving responsibility, people ask simple, silent
questions:
- Does
this person look serious about their work?
- Does
their profile match the role they claim?
- Do
they appear stable, consistent and dependable?
- Would
I trust this face and presence with my money, time or brand?
If the answers are unclear, trust drops – even when the
person may be highly competent.
Pallete’s experience with clients shows a repeated pattern:
many leaders have strong offline presence, but their online image is
outdated, casual or confusing.
Common Digital Image Gaps
In its consulting work, Pallete notices similar gaps across
industries:
- Old
or poor-quality profile photographs
Casual selfies, holiday pictures, cropped group photos used as DP on LinkedIn or professional platforms. - Empty
or incomplete profiles
Headline only showing designation, no summary, no clear story of who the person is as a leader. - Mixed
personal and professional content
One serious post on business, followed by random jokes, arguments or unfiltered comments – all visible to clients and colleagues. - Inconsistent
image across platforms
Professional in office, casual online. The person looks like two different individuals.
Individually, these may seem small. Together, they create
doubt.
In a competitive environment, doubt is often enough for someone to move to “the
next profile”.
From “Social Media” to Professional Asset
Pallete treats digital image as part of the leadership
toolkit, not a social hobby.
The firm’s approach focuses on three key ideas:
- Your
online presence is your visible business card.
- People
build a story about you from what they see.
- That
story must match the reality of your role, values and capabilities.
For this reason, digital image work at Pallete is always
connected to:
- The
person’s current role
- Their
future goals
- The
industry they operate in
- The trust level required from clients, investors, teams and partners
How Pallete Manages Digital Image for Professionals
Pallete’s Digital Image Management service typically follows
a structured process.
1. Digital Image Audit
The first step is a complete review of the professional’s:
- LinkedIn
profile
- Display
photos and banners
- Public
posts, comments and activity
- Other
visible professional platforms
This helps identify:
- What
message their current presence is sending
- Where
there is a mismatch between their offline leadership and online trace
- Which
small changes can create a big shift in perception
2. Defining the Intended Professional Image
Next, Pallete works with the client to define:
- How
they want to be seen: strategic, calm, innovative, people-centric,
authoritative, etc.
- What
kind of roles, opportunities or clients they are aiming for
- What
their company or brand promises publicly
This becomes the foundation for the intentional digital
image.
3. Profile and Visual Alignment
Pallete then helps refine:
- Profile
photos: Clean, professional images that match the person’s level and
industry.
- Headlines
and summaries: Simple, clear language that reflects what they actually
do and stand for.
- About
sections: Focused on value, not only titles and buzzwords.
Where required, professionals are also guided on basic
pose, grooming and dressing for new photographs, so that images can be used
across platforms and company communication.
4. Content Tone and Boundaries
Digital trust is also shaped by how a person participates
online.
Pallete supports leaders with:
- Clarity
on what to post and what to avoid
- How
to share expertise without oversharing personal details
- How
to comment in a way that reflects maturity and respect
- How
to avoid arguments, sarcasm and reactions that weaken professional
perception
The focus is not on becoming an “influencer”.
It is on looking like a steady, credible leader whenever someone
searches their name.
Why This Matters for Company Owners and HR
For business owners and HR leaders, digital image is no
longer a personal matter alone.
- A
promoter’s profile affects how banks, partners and senior hires view the
company.
- A
CXO’s online presence shapes the brand’s seriousness in the eyes of
potential clients.
- A
manager’s LinkedIn activity influences how candidates perceive the
culture.
When key leaders appear casual, disconnected or
unprofessional online, the company brand takes the impact.
Pallete works with owners, CXOs and HR teams to:
- Bring
basic consistency in leadership profiles
- Align
visuals and content with the company’s stated values and positioning
- Support
employer branding by ensuring leaders look like the culture they promote
This is especially important for SMEs and growing
organisations that are moving into more formal supply chains, global
partnerships and professional talent markets.
Trust Is Built Before You Enter the Room
In many cases, by the time a leader walks into a meeting,
the other side has already:
- Read
their profile
- Seen
their photograph
- Checked
mutual connections
- Noted
their activity
Digital image is not optional anymore.
It is the first layer of trust.
Pallete’s Digital Image Management solutions are aimed at
helping professionals make sure that this first layer is:
- Clean
- Clear
- Aligned
with their role and ambition
In an environment where reputation is shaped on-screen and
off-screen, Pallete and Prajakta’s work is giving Indian leaders, entrepreneurs
and organisations a structured way to manage how they are seen – not just in
the office, but everywhere their name appears.
